
13 Richest Cities in Wisconsin
By: ROS Team
Wisconsin, a Midwestern state in the United States, boasts a population exceeding 5.9 million people. Its economy flourishes with a diverse range of industries, such as manufacturing, agriculture, and healthcare.
Moreover, the state is adorned with prosperous cities, where the median household income surpasses the national average.
Below we’ll explore the 13 richest cities in Wisconsin, delving into the factors that contribute to their economic success and presenting key statistical data.
Richest Towns in Wisconsin
1. Mequon
Mequon, Wisconsin is known as the richest city in the state with over 25,000 residents. It takes pride in its safety, boasting one of the lowest crime rates in the Metropolitan Milwaukee area. The city also offers the perk of low tax rates. Economically, Mequon is thriving, with over 1,000 businesses and two business parks housing a variety of small and mid-sized firms.
- Median Household Income: $135,425
- Unemployment Rate: 3.8%
- Major Industries: Education, Entertainment, Healthcare, Housing, Public Safety, Water Quality.
2. Elm Grove
Elm Grove, Wisconsin, is a charming town with a population of 6,524. It is known for being the second-richest city in the state. Nestled in a welcoming small-town setting, Elm Grove offers its residents the best of both worlds. It provides the tranquility of a close-knit community and easy access to the opportunities of a big city.
According to U.S. Census Bureau data, Elm Grove’s 53122 ZIP code ranks first among 49 suburban areas. The median household income in Elm Grove is $119,512 per year.
- Median Household Income: $119,512
- Unemployment Rate: 2.5%
- Major Industries: Education, Technology
3. Shorewood Hills
Shorewood Hills, Wisconsin, is known for being one of the wealthiest cities in the state. It has a population of 2,169 and offers a relaxed and comfortable lifestyle. The average house price is $798,300, indicating the affluent community.

Families are drawn to the area because of the excellent schools, and the village features stunning homes. With numerous attractions, Shorewood Hills is a perfect haven for those who desire peace and high-quality living.
- Median Household Income: $128,672
- Unemployment Rate: 3.5%
- Major Industries: Education, Technology
4. Whitefish Bay
Next on our list is Whitefish Bay, a beautiful village. It is situated near Lake Michigan and downtown Milwaukee. The village has a population of more than 14,000people. It has over 4,800 residential properties and more than 100 commercial properties.
Whitefish Bay is a lively community with about 330 businesses that contribute to its local economy. Living close to Lake Michigan adds to the charm of the village, as it provides residents and visitors with scenic views and recreational activities.
- Median Household Income: $134,324
- Unemployment Rate: 3.5%
- Major Industries: Finance, Retail, Health Care & Social Assistance
5. Fox Point
Located in Milwaukee County, Wisconsin, Fox Point is another one of the wealthiest cities in the state. According to Homesnacks, the cost of living in Fox Point is 1.1 times higher than the national average, earning it a rating of 115.

This predominantly residential village boasts prominent shopping centers like Fox Point Shops and RiverPoint Shopping Center. Residents enjoy excellent schools, top-notch Village services, diverse housing choices, a variety of local businesses, and a convenient proximity to downtown Milwaukee.
- Median Household Income: $120,714
- Unemployment Rate: 6.3%
- Major Industries: Finance, Healthcare, Manufacturing
6. Bayside
Bayside, Wisconsin, a charming village, sits in the northeast part of Milwaukee County and the southeast region of Ozaukee County, hugging the scenic shores of Lake Michigan. Its population, a cozy 4,482 residents, enjoys a community where home values average $368,800.

Education opportunities abound with the presence of notable institutions like the University of Wisconsin-Milwaukee and Milwaukee Area Technical College in the vicinity, offering diverse options for higher learning.
- Median Household Income: $114,814
- Unemployment Rate: 1.02%
- Major Industries: Professional Services, Healthcare, Scientific & Technical Services
7. Maple Bluff
Maple Bluff, Wisconsin, is a charming residential suburb near Madison, WI, with around 1,400 residents. It’s known for being the home of the Wisconsin Governor’s Mansion, where the governor and their family live.
The neighborhood offers a luxurious living experience, with homes averaging at $840,444. What sets Maple Bluff apart is its highly educated population, with 80.1% of residents holding a Bachelor’s degree or higher.
- Median Household Income: $161,563
- Unemployment Rate: 3.5%
- Major Industries: Health Care & Social Assistance
8. Pewaukee
Pewaukee is a charming town with a population of 15,914 and ranks as the 8th richest town in Wisconsin. One of its notable features is Harken, Inc., a well-known sailboat and yacht gear manufacturer, with its global headquarters located in Pewaukee.
The town also has business hubs like Pewaukee Industrial Park and Quail Ridge Business Park, which contribute to its economic landscape. Pewaukee offers a desirable combination of affluence and a strong sense of community, with a median home value of $211,100 and a median monthly rent of $984.
- Median Household Income: $110,269
- Unemployment Rate: 3.8%
- Major Industries: Wholesale, Contracting, Urban Manufacturing
9. Middleton
Middleton, a lively community in Wisconsin, is often referred to as the Good Neighbor City. It has a population of approximately 17,000 residents and is recognized as a significant commercial and business hub.

One of the city’s notable features is its dedication to open spaces, with about 25 percent of its land being allocated to parks and conservancy areas. With 22 parks and 25 conservancy areas covering 1,100 acres, Middleton offers a thriving and vibrant environment.
Moreover, Middleton’s financial reporting has consistently been recognized for excellence. The city has received the Certificate for Excellence in Financial Reporting from the Government Finance Officers Association in 2018, 2019, 2020, and 2021.
- Median Household Income: $110,269
- Unemployment Rate: 3.8%
- Major Industries: Manufacturing (In 2019, 17% of workers were employed in the manufacturing sector)
10. Madison
Madison, the capital city of the state, is known for its wealth and has a population of 269,840. The city is famous for its numerous green spaces and has the highest number of parks and playgrounds per capita among the 100 largest U.S. cities.

Many major companies have their headquarters in Madison, including Epic Systems, American Family Insurance, Promega, American Girl, Spectrum Brands, and a regional office for Google.
Additionally, Madison is a popular tourist destination and contributes significantly to Dane County’s economy, with tourism generating over $1 billion in 2018.
- Median Household Income: $77,519
- Unemployment Rate: 2.1%
- Major Industries: Manufacturing, Technology
11. Delafield
Delafield, Wisconsin, with a population of 7,085, was established in 1837 and exudes a unique quaintness nestled in the hills of the Kettle Moraine.

This affluent city boasts a picturesque downtown, surrounded by historic natural landscapes, and offers easy access to Nagawicka Lake. The median list price for housing in Delafield is approximately $420,000, making it one of the richest towns in Wisconsin.
- Median Household Income: $87,045
- Unemployment Rate: 3.8%
- Major Industries: Manufacturing, Health Care & Social Assistance
12. Brookfield
Located in Waukesha County, Brookfield is the penultimate city on our list and is also the third-largest in the county. Spanning nearly 27 square miles, this vibrant community is home to around 40,000 residents.

Known as a significant business, retail, and industrial hub in southeastern Wisconsin, Brookfield attracts both residents and businesses alike. The average home price in this thriving city is approximately $450,775, reflecting its desirability and economic strength.
- Median Household Income: $110,616
- Unemployment Rate: 3.30%
- Major Industries: Corporation Services
13. River Hills
River Hills, a charming village with a population of 1,602, wraps up our list of richest towns in Wisconsin. It has a peaceful atmosphere and a median home price of $865,818. The village is home to various churches and synagogues, as well as the cozy Indian Hill elementary school and the more extensive University School of Milwaukee.
Positioned conveniently, River Hills allows residents to reach the city quickly by car. Interestingly, 44% of the residents have a Master’s degree, showing the importance placed on education in this tranquil location.
- Median Household Income: $178,750
- Unemployment Rate: 4.71%
- Major Industries: Health Care & Social Assistance, Professional, Scientific & Technical Services, Finance & Insurance
How Many Millionaires Live in Wisconsin?
According to the most recent data from the Kiplinger report, there were 138,283 millionaire households in Wisconsin in 2019. This represents 5.83% of all households in the state. Wisconsin ranks 21st in the nation for the number of millionaire households.
Richest Towns in Wisconsin: Final Thoughts
Wisconsin’s richest cities are home to many wealthy residents and businesses. These cities offer a high quality of life and are located near Milwaukee, the state’s largest city. The strong economy of Wisconsin has also contributed to the wealth of these cities.